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Also, if you disclose any personal data relating to other people to us or to our service providers in connection, you represent that you have the authority to do so and to permit us to use the personal data in accordance with this privacy notice. If you choose to connect your social media account to your Faswing account (where such feature is available), you will share certain personal data from your social media account with us, for example, your name, email address, photo, list of social media contacts, and any other information that may be or you make accessible to us when you connect your social media account to your Faswing account. We will engage in these activities to manage our contractual relationship with you, with your consent or where we have a legitimate interest.
My Account Community Program
To know more about the information we collect under that program, please check its privacy statement here.
We use the information we collect for a variety of purposes, including:
We use information that does not reasonably identify you for any purpose, including for statistical analysis of the Site.
A web browser cookie (“cookie”) is a small text file that is sent by a website to your computer or mobile device where it is stored by your web browser. This enables a website to recognize you as you move around the site and/or each time you revisit. Cookies are used for a wide variety of purposes such as to keep you logged in, to remember what’s in your basket if you’re shopping online, to remember your preferences and settings, to analyze how the site is used by you, and to serve advertising to you.
Cookies may be served to you by the website you are visiting (a “first party cookie”) or by another organization providing services to that website, such as an analytics company or advertising network (a “third-party cookie”). They will either be stored for the duration of your visit (a “session cookie”) or they will remain on your device for a fixed period, which could be months or even years, to remember you across multiple browsing sessions (a “persistent cookie”).
Personalized targeted advertisement
Based on your on- and offline purchase history, your behavior on websites (visited pages, links clicked) and interaction with the chatbot(s), we will set-up and maintain your personal digital marketing profile to make sure that we only show you advertisements that will most likely suit your personal taste. This is called targeted advertising. The more successful we are in targeted advertising, the higher our (prospective) customer satisfaction. To be able to show you targeted advertisements, we can also match your data profile with customers that have a similar profile.
In order to support our targeted advertising, we make use of a Data Management Platform (“DMP”). In the DMP information is collected on how our consumers respond to our products, brand, and advertisements. This information is collected from different sources available to us offline, online and mobile, for instance when you are visiting our website. Next to that, it is enriched with information collected by others, such as data relating to the local weather. Based on that information the DMP can help our marketing teams to find and define relevant segments of online audiences to direct marketing campaigns to best reach them, within and beyond Calvin Klein’s digital channels. If your digital marketing profile falls within such a segment you will probably receive our advertising tailored to the interests of the segment we placed you in on Facebook, Google properties, online properties of so-called affiliate parties and other online and offline locations and materials, which is targeted advertising.
We may also use the data for retargeting by showing you a targeted advertisement on a third-party website that is linked to an event on our website, for example, a specific purchase that was abandoned.
In addition, Facebook, Google, and other online actors can independently register your use of our advertisements. Please read the privacy policies of such third parties as we are not responsible for the personal data they process for their own purposes.
Tracking Technologies: Web Beacons/Gifs, Pixels, Page Tags, Script
Web pages, emails, and apps may contain small, transparent image files or lines of code that help record how you interact with the online services. These tracking technologies are often used in conjunction with cookies (or the unique identifier of your device), and they are used to help website and app publishers (including Shudder) to better analyze and improve their services and to target advertising based on your browsing behavior and interests. For example, we may use these technologies to learn about the web pages you visit or which elements of a page or application you viewed; when and for how long you interacted with our content; whether you viewed and/or clicked on an advertisement; and whether you opened or clicked on marketing communications that we may send to you.
Tracking Via Mobile Applications and Other Applications
We list below the two main associations that represent the advertising networks allowed on our Site. You can visit their websites to opt-out of all cookies served by their members and they will explain what happens as a result of opting out. In opting out, a cookie will be set to let advertisers know not to use your data for targeted advertising purposes; you will still see advertisements, they just won’t be tailored to your interests. If you clear your cookies via your browser, you will need to go through the opt-out process again.
Digital Advertising Alliance’s (DAA)
You understand that these opt-out mechanisms are maintained by third parties, not us, and we do not control the mechanisms of the third parties who choose to participate in these opt-out programs.
Sharing Information with Third Parties
We may share your information with our third-party service providers that provide assistance with operating or hosting the Site; providing or fulfilling the products and services you request; authorizing and processing of your payments; performing fraud protection and credit risk reduction, product customization, marketing, and promotional material distribution, website evaluation, data analysis, Site improvements, and, where applicable, data cleansing, marketing, promotions, and other services performed on our behalf or on behalf of our parent or affiliates.
In addition, we may share or transfer information about you to unrelated third parties:
We may also share to the extent reasonably necessary to proceed with the consideration, negotiation, or completion of a merger, reorganization, or acquisition of our business, or a sale, liquidation, or transfer of some or all of our assets.
We may use or share information that does not reasonably identify you with any third party and for any purpose.
We have implemented commercially reasonable technical, administrative, and physical security measures to protect the information that we collect or receive. From time to time, we review and consider updates for our security procedures. Please be aware that, despite our ongoing efforts, no security measures are perfect or impenetrable. The Site uses an industry-standard encryption protocol known as Secure Socket Layer (SSL) to protect your order information. Each payment transaction made through the Sites (or any successor or similar digital property such as an official app operated by us) will be transmitted using SSL encryption.
If any unauthorized charges appear on your credit card as a result of shopping on our Sites, you must notify your credit card provider in accordance with its reporting rules and procedures.
Site Not Directed To Children
You may withdraw your previously provided consent and elect not to receive marketing or promotional communications from Faswing. If you have established an account or signed up for our email list, you will have an opportunity to opt-out of receiving marketing or promotional emails or other such promotional communications from us by clicking on the Manage My Subscription link at the bottom of the email or by sending an email to firstname.lastname@example.org. Please note that the removal of user information from our database or “opting-out” will not stop marketing or advertising content that is generated for distribution or is otherwise queued for transmission to you prior to the time when we can implement your request. Following receipt of a request from you, we will promptly refrain from sending you marketing or promotional communications within the timeframes required by applicable law.
If you establish an account, you may still receive certain types of communications even if you have not opted-in to receive them because these types of communications may be necessary in order to maintain an account on the Site. Please note that the removal of user information from our database or “opting-out” will not cease any transactional emails related to your online order or any emails related to your Rewards Program that we may send to you.
User Requests and Corrections of or Questions Relating To User Information
If your name, e-mail, postal address, telephone number or other contact information changes you can make changes via My Account. If you have a request or question relating to such information, including use by our affiliates for direct marketing purposes, you can email us by sending an email to email@example.com. Following receipt of a request from you, we will take reasonable steps to update or correct your information.
How to Contact Us
If you have a request or question relating to such information you can email us by sending an email to firstname.lastname@example.org or use the “Contact Us” link on the Site.